Anthea is a marketing and business development expert that specialises in working with companies in the financial services sector.
Anthea gives practical help to businesses to get to the right insight and to align their proposition, messaging, communications and customer experience with what their customers need.
Clients range from small advice, research and consultancy businesses to global technology and financial services providers.
Anthea has spent over 20 years in a large corporate environment. She has held senior leadership roles across a number of functions, building expertise in marketing, product and proposition development and customer operations. Having led multiple teams – many cross functional – Anthea knows what it takes to get people working well together.
Anthea understands the interconnected nature of business functions and is experienced at helping businesses break down silos to deliver an insight driven, joined up customer experience and commercial success.
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