Our website uses cookies to give you the best and most relevant experience. By clicking on accept, you give your consent to the use of cookies as per our privacy policy.AcceptDeny

Genius. Not a word we use lightly

But we like to use it (and not just because Zones of Awesomeness is a bit of a mouthful) because we think it reflects what we can bring to businesses. Curious, inventive, original and, yes, very smart thinking. We don't mind saying we're obsessed with what we do. We have a passion for people, conscious thought problem solving through new ideas, and a knack for spotting new opportunities for you. Game changing, emotionally wise, transformations that are life changing for the people involved. Here's how we do that.

Specialist Areas

Strategic Execution & Implementation

Strategic Execution and Implementation involves turning plans into action and ensuring organisational strategies are effectively implemented to achieve goals, improve performance, and drive business success.

Read More

Customer Experience

Customer experience (CX) refers to customers' overall perception and interaction with a company or brand throughout their entire journey. It encompasses all touchpoints and interactions, from initial awareness to post-purchase support.

Read More

Growth, Marketing and Sales

Growth, marketing, and sales are interconnected aspects of business that work together to drive revenue, acquire customers, and expand market presence. Here's an overview of each area and how they contribute to the overall success of a business.

Read More

People Performance

People Performance focuses on understanding human behaviour, optimising team dynamics, and enhancing organisational effectiveness through psychological principles and performance management strategies. 

Read More

Organisational Performance

Organisational Performance is a measure of how effectively an organisation achieves its goals, enhances productivity, and experiences growth through efficient processes, strong leadership, and employee engagement.

Read More

New Culture Audit Platform - includes Engagement Survey & Mood Monitor - Arrange a demo today!

Find Out More
1

Our Why

We believe businesses have the power to create a meaningful impact on society by cultivating a workplace culture where individuals can thrive, grow, and reach their fullest potential. When people experience fulfilment & well-being, they contribute positively to the world.

2

Our How

We transform mindsets and behaviours by embedding powerful, actionable insights into every level of your organisation. ​We work side by side with you to create lasting change that aligns with your purpose and ambitions.

3

Our What

Bespoke programmes, designed to elevate the capabilities of leaders, managers, and colleagues. Crafted solutions to foster growth, enhance skills, and drive organisational success.

Some of our Clients

Benefit from 17 Years Experience across Multiple Sectors

Our 17 years of diverse experience brings invaluable insights, adaptability and a holistic understanding. We help our clients with innovative problem-solving.

Why Masters in Minds?

From Igniting Potential to Embedding a Sustainable Competitive Advantage

We create a sustainable advantage with a diagnostic approach, real-life expertise, tangible results, empathy, and people engagement.

We cultivate lasting success and organisational resilience by understanding, implementing, and valuing individuals.

Our 5 Specialist Areas

By optimising people & organisational performance, customer experience, & prioritising effective execution & implementation, we fuel sustainable growth and embed a competitive advantage.

Analytically Driven

Using analytics to create behavioural change allows us to target behaviours & individuals to create personalised strategies & enhance effectiveness, leading to lasting transformation & business success.

Real Experience, Tangible Results

Our real-life experience, tangible results, and authentic stories resonate with teams, fostering trust, motivation, and collaboration, ultimately enhancing engagement and driving collective success.

image

"When they arrived, it was like BOOM, things are changing and it was a big impact for the team themselves. When they had their first discovery session on day one they felt a real buzz and a real difference".

Customer Care Transformation Senior Manager Financial Services

Click on the link to see our full range of people-centric digital products.

Click on the link to see our full list of services.

Problems We Solve

  • Negative gossip grapevine
  • Disengaged people 
  • Remote working
  • Resilience
  • Wellbeing
  • Lack of collaboration
  • Belonging
  • Diversity and inclusion
  • Resistance to change
  • Out of date processes
  • Silo’s v Teams
  • Legacy Tech
  • Customer Effort
  • Lack of accountability
  • Attracting and keeping talent
  • Attrition/Retention
  • Conflict: Disharmony
  • Mis-Aligned Leaders/Managers
  • Communication
  • Weak execution
  • Lack of sales
  • Poor Customer Experience
  • Low Productivity
  • Generational disconnection
  • Weak performance management
image
image

Opportunities We Realise

  • Increased Sales
  • Increased Engagement
  • Turnaround Performance
  • Reduced AHT
  • Increased C-Sat
  • Increased NPS
  • Increased EBITDA
  • Reduced Cost to Serve
  • Increased Sales Conversion Ratios
  • Increased Productivity
  • Increased Pace of change
  • Increased Cadence
  • Reduced Risk
  • Increased Staff Retention
  • Reduced Waste
  • Attrition/Retention
  • Discovery of Talent 
  • Future Proofing 
  • Preparation for Sale 
  • Customer Intimacy 
  • Slimeline Waste Free Process 
  • Reduced Broke 
  • Leadership Alignment 
  • Strategy Implemented 
  • Customer Effort Reduced 
  • Regulatory Compliant 
  • Coaching for Growth

Services and Products

Multi-Generational Plan

Multi-Generational Plan

We build multi-generational plans to aid strategic delivery by breaking down goals into ...
Operational Excellence

Operational Excellence

Operational excellence focuses on improving processes to boost efficiency, quality, and customer ...
Leadership 3.0

Leadership 3.0

Our programme equips leaders with the skills, insights, and tools needed to ...
Culture Transformation

Culture Transformation

We understand that a distinctive culture aligned with your vision and values is essential for ...
People & AI

People & AI

Our interactive hybrid workshops are here to empower UK businesses to use AI and new technology to ...
Business logic

Business Logic

Empower your organisation with an end-to-end holistic, customer-centric lean design, streamlining ...

How Open to Change is Your Organisation? Would you like to find out?

Find Out More

How to win fans and influence people

We think differently. That’s why we ‘do’ differently. That’s what our clients say. Delivering transformative results from London to New York - and across the globe. We are rewriting the old consultancy rulebook. So forget the jargon. This is an approach that works. We deliver the results and our clients love it.

Contact Us

Feature Insights

Customer Experience

January 15, 2025

£7.3 Billion Monthly: Stopping the Service Failure Spiral
If £7.3B doesn't get a CFO's attention- what will? Every month, service failures bleed a staggering £7.3 billion from UK...
Read More

Conscious Leadership

November 14, 2024

Mastering Leadership 3.0: A Conscious Approach for the Modern Leader
Mastering Leadership 3.0: A Conscious Approach for the Modern Leader MiM’s View Leadership 3.0 is not just a new leadership...
Read More

Conscious Leadership

November 6, 2024

Navigating Big-Ticket Leadership Challenges with Conscious Leadership
Navigating Big-Ticket Leadership Challenges with Conscious Leadership Leaders today are facing a diverse range of challenges...
Read More

Conscious Leadership

October 25, 2024

Conscious Leadership: A Pathway to Authentic and Purpose-Driven Decision-Making
Conscious leadership represents an evolved form of leadership that focuses on awareness, authenticity, and intentional...
Read More

“We cannot solve our problems with the same thinking we used to create them.”

– Albert Einstein

What our clients say...

icon

We value your privacy. We ensure that your data is secure and confidential. We never share client information with third parties, safeguarding your trust and confidentiality.

CHAT WITH US

Ignite your organisation's potential with us. Our experienced consultants are ready to help you enhance efficiency, boost growth, and create a thriving workplace culture. With cutting-edge tools like Mindset Indicator Monitor, MiMLaaS, and Johari360, we offer tailored solutions to meet your unique needs. Whether you're looking to improve employee engagement, streamline operations, or develop leadership skills, we're here to support you every step of the way. Don't wait—reach out today and discover how we can transform your business. Chat with us now and start your journey to success!